Toronto (ON) August 22, 2007 ? In Canada, one in every six children lives in poverty.* To help enrich the lives of these children and prepare them for a promising future, the KidsFest Canada In The Bag Back-To-School Supply Drive in partnership with Grand & Toy, will donate 4,000 backpacks filled with vital school supplies to students with the greatest needs across Canada.

?The number of students that begin each school year without the appropriate school supplies is distressing, so partnering with companies like Grand & Toy who understand the importance of reaching out to these children is invaluable,? said Brian Warren, CEO of KidsFest Canada. ?By providing disadvantaged children with the tools they need to start the year off on an even playing field, we are celebrating with them that they have the potential to create a positive and promising future for themselves.?

The In The Bag backpacks will include fundamental supplies including pencils, crayons, duotangs, binders, scissors and rulers among many others and are valued at $125 each. The products were generously donated by Grand & Toy partners including 3M Canada, Hilroy Ltd., Bic Inc. and Avery Dennison to name a few.

?A company is only as strong as the community to which it belongs, and we are proud to be affiliated with such a worthy community cause,? says Pat McMahon, Vice President, Sales, Grand & Toy. ?For the 2007 In The Bag program, Grand & Toy is providing warehousing and distribution services across Canada, product coordination, and financial support. By 2008, KidsFest will become our national and exclusive corporate charity.?

There is no doubt that donations like these make a huge impact on a child?s educational success, as well as their self-confidence. As poverty continues to be an obstacle in Canada, the passion and drive of organizations like KidsFest Canada will help provide this country?s most disadvantaged children with a better, brighter future.

For more information about KidsFest and their programs including the In The Bag Back-To-School Supply Drive, visit

About KidsFest Canada

KidsFest is dedicated to equipping elementary-aged children who live below the poverty line, enabling them to become valuable contributors within their respective communities and the nation. We provide children with the basic tools necessary to break the cycle of generational poverty and achieve life-long success. KidsFest?s community matrix, which is the engine that gives our programs sustainability, includes strong, lasting partnerships with businesses, schools and community groups, offering innovative programs focused on academic achievement, physical fitness and social interaction. Through our comprehensive, education-based approach to eradicating child poverty, KidsFest is paving a Pathway of Hope for the next generation!