Lung Association offers prize incentive to smokers who pledge to be smoke free in 2007

VANCOUVER, BC ? DECEMBER 27, 2006 ? Pledge to be smoke-free in 2007 and your name will be entered to win a ?Cruise for Two to Alaska? in a contest sponsored by the British Columbia Lung Association and the makers of nicotine replacement therapy products NicodermĀ® and NicoretteĀ®.

?People who quit smoking, regardless of their age, live longer than people who continue to smoke. They also decrease their chances of lung disease, cancer, and other serious ailments,? said Veda Peters, Tobacco Education Coordinator for the BC Lung Association.

?New Year is the time when many smokers pledge to give it up for good, so while the BC Lung Associations offers support year-round, we decided to offer some added encouragement to smokers ready to quit this winter by running a draw to win an Alaskan Cruise? added Peters.

The winner of a ?Cruise for Two to Alaska? will be drawn February 18, 2007.

Contest entrants must be residents of British Columbia and over eighteen years of age. All entries must be received by February 16, 2007 at 4:30pm.

Enter to win a ?Cruise for Two to Alaska? by completing an online entry form at www.bc.lung.ca.

The BC Lung Association also urges smokers ready to quit to capitalize on QuitNow, a smoking cessation program provided FREE-of-charge to all British Columbians.

Under QuitNow, British Columbians have access to QuitNow By Phone (1.877.455.2233), a clinically proven, cost-free, telephone-based counseling program available 24/7 in over 130 languages. They can also access www.quitnow.ca, an Internet-based quit smoking service that combines effective methods for quitting smoking with a powerful individualized program that is available anytime and anyplace.

Operated by the BC Lung Association and funded by the BC Ministry of Health, QuitNow is included under ActNow BC, the province?s health promotion platform, which aims to reduce BC?s smoking rates a further 10 per cent by 2010.

Call the BC Lung Association at 1-800-665-LUNG (5864) or visit www.bc.lung.ca for more info.by Phone at 1-877-455-2233.