Peace Country Association

Peace Country people are proud of where they live, and proud of what they make and do. Soon, they will have a new image that will tell the world about them, and about the products and services they can provide.

?Branding the Peace? is a unique, grassroots regional economic development initiative. The objectives of the campaign are to build a widely recognized profile for Alberta and British Columbia Peace region producers and service providers. It will develop and expand markets for Peace Country products regionally, nationally and around the world.

The Branding the Peace Country Association will hold its second Annual General Meeting at the Holiday Inn and Suites in Grande Prairie Alberta on Friday, April 16th from 9:00 a.m. to 4:00 p.m.

After a number of years of development work, the Association is now ready to launch the next phase of the ?Peace Country? marketing campaign. A distinctive regional logo has been developed and will be unveiled at the meeting. The Hon. John van Dongen, Minister of Agriculture, Food, and Fisheries for British Columbia, and the Hon. Pearl Calahasen, Alberta Minister of Aboriginal Affairs and Northern Development, will speak at the meeting. Local MLAs, mayors and First Nations leaders from both provinces will also be in attendance.

Doris Brocke, Manager of Dawson Creek?s Kiwanis Enterprise Centre, and a key member of the ?Branding the Peace Country? team, says that this meeting will be a critical step forward in building the future of the Peace region.

?It?s a great opportunity for anyone who loves the Peace Country to join the Branding the Peace Country Association and have a voice in promoting our region. Agricultural and value added producers, artists and artisans, First Nations, tourism service providers, and communities all need to become involved with this important initiative. We are committed to putting the Peace Country on the world map and need the support and participation of everyone who believes in a strong, diversified, and sustainable Peace Country economy,? says Brocke.

In addition to the unveiling of the logo, the meeting will feature the election of a new Board of Directors, and a panel discussion on the potential for marketing Peace Country products. A ?Peace Country lunch? will be served, and Peace Country products will be on display and available as door prizes. There is no charge to attend this event.

For more information, and to pre-register for the meeting call Doris Brocke or Frances Armstrong at 250-782-5745, or visit