DAWSON CREEK, B.C. With nearly 6,000 copies sold, the coffee-table photobook The Peace: An Exploration in Photographs continues to amaze its photographer and publisher.
When Donald A. Pettit self-published the book in the fall of 2001, he hoped to sell a couple thousand copies within a year or two.
Instead, he sold the entire 3,000 first printing in three months, which made his book an instant regional bestseller and triggered a second printing.
Generally, when a regionally-marketed, large format book sells 3,000 copies in the first year, it?s considered a regional bestseller. Selling twice that many in two years could be called , well, a double bestseller?
?There¹s no official record for such a thing, but selling 6,000 copies of a high-end, self-published, regional book like The Peace in a little over two years is remarkable by all industry benchmarks,? says Pettit ?I always knew the people of the Peace love their region, but I was not prepared for this kind of support.?
With only 150 books left, The Peace may go out of print soon.
?I?m committed to keeping the book in print in the long run,? Pettit says, ?but I?m not sure when I¹ll be ordering the third printing, so if you¹ve been thinking about getting a copy of The Peace, this is the time to do it.?
Since publishing the book, Pettit has added annual calendars, a video and a CD to his line of Peace merchandise, available in gift and book stores around the Peace River area. A DVD is in the works for this spring.
?People realize these are great gifts for their family and friends, both here and outside of the region,? Pettit says.
The real winner is the Peace Country itself which continues to enjoy a high and growing profile, something that Pettit doesn?t want to take credit for.
?This gorgeous part of Canada promotes itself once people experience the beauty of it,? he says, ?And it?s that beauty that I¹m constantly trying to capture, in photographs, in music and in words.?
Don Pettit can be reached at 250-782-6068, or toll-free at 1-866-373-8488.