Regular Meeting of Council, September 6

Trent Ernst, Editor



Keith Bertrand to request that Council decrease the lease price for the Oldtimer’s Hockey Group.

Councillor Howe recuses himself.

The Old Timers wrote a letter a few months ago, explains Bertrand. Currently he says the prime time ice fees are $110/hour, while minor hockey pays half that. “With the downturn in the economy and the downturn in our membership,” says Bertrand, “we’re looking for a little relief if possible.”

Additionally, the group is asking for better notice as to when the ice goes in and comes out each year, so the group can plan their season.

They asked for Sept 1 to March 31, because most of the arena’s in the area have ice in early. “Last year, we had ice in early,” he says. “It benefits the kids enormously to get on the ice sooner rather than later. I’ve dealt with minor hockey for 12 years and old timers for six. To be able to have that schedule in place would mean there wouldn’t be any conflicts. Last year, the old timers had their tournament closer to the first weekend to March, while the year before that it was the 27, I believe. We’d like to have it later. Last year, we dealt with a blizzard during our tournament, and asking teams to come in when there’s adverse road conditions is a worry for the organizers. I don’t know if it is possible or not, but that’s our request.”

He is hoping that the old timers’ ice fees go down to be comparable to minor hockey and their lease agreement to drop. They are paying $2000/year. “We appreciate the opportunity to lease that room. We’ve made it our own. We’ve built stalls. We clean it ourselves. But our membership over the last three years has gone down 40 percent, so we don’t have the group of people to contribute in order to pay for that.”

Councillor Mackay asks how many teams come to the tournament?

Last year there was eight, but there is the option to get up to ten teams, says Bertrand.

Mayor asks if they have a firm date for the tournament? Bertrand says he’d like to see it at the end of March, though there is conflict with spring break at that time of year. “I know the year before last, when the ice was left in it did get used. There were lots of kids on the ice.”

Councillor Scott asks if they’ve thought of putting on a camp?

Bertrand says there’s a camp every year, but because they don’t know when the ice will go in, it’s scheduled for October. “Right now it’s in-house camps. To bring in people from other towns wouldn’t be feasible, as they have their own camps.”

He says their lease is currently up, and he doesn’t want to sign until something is decided by Council. “That’s a sticking point.”


Request from Angela Robertson, United Way, that September 2016 be proclaimed as United Way month. Chris Norbury is there as her representative. “The United Way supports the library’s summer reading club, they jumped in to help us get us funding for our snack program, they fund the community kitchen, hold the fire truck pull every year. They do a lot to help our community,” he says. Council moves to make it so. It is so.


Jenna McQueen to request that Council decrease the lease price for the Curling Club. Unfortunately with the down turn of our economy, our membership, sponsorship and volunteer numbers has declined drastically, she says.

The Organization is asking the Council to help by decreasing this year’s lease amount by half, from $18,000 to $9,000 and waiving the $9,000 owed from the 2015-2016 season. “This will help the Curling Club continue for another year.”

Councillor Krakowka asks how many members there were last year? She says they were only able to organize the ladies league, so there were only six teams of four, because of lack of volunteers. But already for this year, they have people who are keen on organizing the men’s league, mixed league and junior league. She hopes this year will be much bigger than last year.

The schools used the rink last year.

Krakowka asks if teams come from out of town for the bonspiel? McQueen says they are invited, but nobody came last year.

Howe asks why the lease is so high? McQueen says they lease the lounge upstairs as well as the space below.

Howe asks what happens when there’s a dance in there. McQueen says her understanding is the District can rent out the space when the curling club is not using it, which is from October 1 to March 30.


Vince Scott, Concept Design, came before Council to review the proposed logo and branding for Tumbler Ridge. Seeking council’s approval so they can move forward with final files.

First they reviewed the information provided by district, including Destination Vistor Experience Assessment, the Geopark’s Marketing plan, the Tumbler Ridge Sustainability plan and a number of others. After reviewing the documents, they held two community engagement sessions, getting feedback from locals.

They took all the information gathered to create a report that guided the design process. From that work, they presented three designs, which were reviewed by the selection committee, and one of the designs was chosen. The three factors that set Tumbler Ridge apart are the dinosaurs, the waterfalls, and the Geopark.

“To not utilize and build upon the dinosaur effect as a main draw is missing an effect to set Tumbler Ridge apart.”

The brand is made up of many parts. Consider an iceberg, he says. The part sticking up above the water is the logo and tagline, but below the water is the marketing materials and strategies used.

The new logo has been designed to attract visitor and will be used to attract visitors. It will not be replacing the District of Tumbler Ridge’s logo.

New logo is strong and direct with fossilized skull of Tyrannosaur still buried in the earth, awaiting it’s discovery, he says. The somewhat playful depiction of the dinosaur promises something spectacular: an experience that is raw and unpolished. A true adventure. Hand chiseled letters capture the rugged rock formation of the Geopark, he says. The logo is very versatile, and the usages are endless. The primary logo is the horizontal version, he says. There is a positive version for use on white backgrounds, and a reverse version for dark backgrounds.

The brand is meant to be used as an umbrella brand for all the things that happen in the Geopark, but can be used to highlight specific businesses and attractions in the geopark. It can be used as the primary

While the logo itself focuses on dinosaurs, using quality imagery for other subject will allow for marketing other attractions he says.

Councillor Scott asks when clubs and organizations are wanting to use the logo, is there any cost? No, says Scott (the other one). Genearlly they would have to go through a gatekeeper, that would look after the logo. They would be provided with the proper files.

Councillor Howe asks about the tagline “BC’s Dirty Little Secret.” Is that just to show, or is that official?

Scott says it’s under consideration, but nothing has been officially chosen yet.

Mayor asks if this has been approved by the other groups?

Wall says it has gone through the Tourism Action Committee, which represents the ATV Club, The Museum, the TRGG, the Ridge Riders, The Chamber, and the WMNS. They all support moving forward with this brand.

Councillor Mackay asks who owns the brand?

Wall says this would be shared between the District of Tumbler Ridge and the Tumbler Ridge Global Geopark. The Tourism Situation Analysis that council asked for last year came back identifying the biggest weakness for the town as brand confusion. “When people came to Tumbler Ridge, they couldn’t figure out why there was six logos on everything? What’s the difference between the WNMS and the TRMF? All these things are coming together, but where does the Global Geopark fit in? It was very confusing for the confusing. We had to find a way to clean that up. What this provides is that one tourism brand. It’s going to be the Global Geopark’s Tourism Brand and the District’s Brand.”

Wall says this isn’t going to be any different for the District than what has happened in the past. “I don’t know if Council can recall the current tourism brand, it’s the logo with the waterfall falling off. It’s going to be used in the same way. The Tumbler Ridge Global Geopark is going to have the opportunity to work with local businesses and partners to bring that out to the community by becoming Tumbler Ridge Global Geopark operators. But from the District’s point of view, nothing is going to change. From the Geopark’s point of view, they’re going to start using this to get Geopark operators and buy-in in the community.”

The District will benefit, says Wall, from the dual marketing. “We’re not going to be doubling the effort. Anytime the ATV club goes out and advertises, it’s going to be part of the Geopark. We’re going to all be working together, for probably the first time in Tumbler Ridge’s history.”

Councillor Kirby thanks everyone who has been working on this. “It’s really united us all, and I think we have a great brand to market.”

Mayor McPherson says other groups are jealous of the fact that Tumbler Ridge has this umbrella group pulling everyone together.

Councillor Howe asks how this works with the Golf Course signage. “The Golf Course operators came in a year and a half ago asking if they could get some signs leading to the golf course. We talked about we can’t do that until we go through this exercise. So we’re going to get signs on the highways that have a little logo in the corner that say Tumbler Ridge Global Geopark? Is that what we’ve been waiting for?”

Wall says for promotional signage, yes, but when you’re talking Directional Signage, how to get to these places, this is what we’re looking at. One of the things that came out of the situational analysis was Tumbler Ridge doesn’t look like a professional tourism community. You have signs that are different colours leading to the same place, there’s different lettering. It’s very confusing and hard to get around. What we’re going to get out of this is signage that, when you look at it, you know this is a directional sign, same as Banff and Jasper. That’s what we were waiting for.”

Councillor Caisley says he sat in on one of the meetings and there was a great discussion. The presentation was first class and this is a professional job.



Terus Construction Ltd. Invited Council to a reception being held September 28, 2016, 6:00 – 10:00 pm at the Terrazzo Ristorante. RSVP requested. Councillor Scott asks how close they are to having an itinerary? Wall says they are waiting to hear back from the province as to when the Minister meetings are happening, as that’s what they built the itinerary around. Scott asks what happens if they book something like this and there’s a time conflict? The mayor says they usually are later.

Wall suggests adding Minister meeting protocol at the next P&P meeting.


Mayor Galina Durant invites the District to participate in the Small Talk Forum being held during UBCM. Mayor says Councillor Kirby and Councillor Scott went to this last year, and wondering if they want to attend it again. Councillor Kirby says she has already signed up, though they’ve missed the deadline to present. Councillor Caisley asks if they should call and find out. Administration says they will call and find out.


The Canadian Cancer Society, BC and Yukon, requesting an endorsement of smoke and vape-free outdoor public places in BC by October 31, 2016.


Correspondence from TR CARES thanking the District for their support of the TR CARES fund-raising golf tournament.


Correspondence from Lisa Helps, Mayor, City of Victoria, requesting that Council consider advocacy by writing to the Federal Government to request that they decline the Trans Mountain Pipeline Project application.



Councillor Krakowka recuses himself. The District gave Final Reading to the Animal Responsibility Bylaw.


Council gave final reading to the Municipal Ticket Information Amendment bylaw.


Counillor Krakowka returns and joins Council for the final Reading of the District of Tumbler Ridge Traffic and Highways Amendment Bylaw.


Council gave Final Reading to another amendment to the Municipal Ticket Information.


Council gave Final Reading to the Zoning Amendment



As part of the 2016 budget process, Council requested the recreation Department provide costs for a Summer Children’s Program during the summer of 2017, which would include activities through-out the day such as arts and crafts, games, outdoor field trips and sports. The program would fall under the insurance coverage the District currently has but would require staff with first aid training.

The ideal program, writes acting Community Services Manager Joy McKay, would have one supervisor for every eight children enrolled. If eight kids enrolled, the cost would be $3624/week, if 16 kids enrolled, it would cost the District $4725 a week and up to 24 kids would cost $5825 a week. The budgeted amounts would cover instructor wages, materials and supplies needed to offer a successful program.

However, given past experience, she says the Recreation Department does not believe that this program would attract even eight kids. “As such we do not recommend moving forward with this project”


Council authorized spending up to $400 for Mayor McPherson to attend the Northern Mayors and Regional District Chairs Roundtable on September 9 in Prince George.


Council authorizes the District to issue an RFP for new urban design and signage guidelines. Councillor Scott asks if this is covered in the OCP. Wall says after this is completed, they will have to update the OCP.


The Tourism Action Committee (TAC) has led an extensive and involved process to produce a new logo and brand for Tumbler Ridge, writes Wall. “The objective is to rebrand the community in a way that will grab the attention of our target audiences and encourage them to want to research our community further and visit.”

Council adopted the new Tumbler Ridge Global Geopark logo design, as presented, to be applied as required to promote Tumbler Ridge and support and diversify the local economy. Councillor Howe says he has no problem with the logo, but does have a problem with the tagline. Wall says the tagline was not permanent. “As long as we don’t see the wording ‘BC’s Dirty Little Secret’. I don’t think that’s appropriate.”


Council moved to forwards an agreement to the majority owners of the Wilderness Lodge which includes: the requirement of taxes paid, the removal of the covenant banning long term stays, and the introduction of a restriction on selling units individually which were subject to the 2015 tax sale for seven years.

Councillor Howe asks for a recap.

Wall says he doesn’t know the backstory on how the stratification came about, but when the Wilderness Lodge sold, there was a covenant placed on it to not do long term stays. Right now, any other hotel in town can do long-term stays. They can rent rooms like apartments if they like. But the Wilderness Lodge was limited to not having anyone stay longer than 60 days, so there was always room for tourists. The previous controller has passed away, and now there’s new owners. What they’re asking for is the removal of the covenant. They want to be able to use their hotel as any other hotel in town. If Council passes this, it puts them on equal footing as every other hotel in Tumbler Ridge.

The second half of the recommendation was put on there based on the discussion in the P&P meeting so they couldn’t sell the rooms as condos, as we still want to see it as a hotel. If the company doesn’t pay their taxes by Sept 26, the District will take ownership of that building, which is something staff doesn’t want to do. They have indicated to us that if they don’t get this change, they won’t pay taxes. But the recommendation just puts them on the same footing as all the other hotels.

Councillor Scott says the District received a request from the Wilderness Lodge and the Tumbler Ridge Inn.

Wall says, while the TR Inn wasn’t doing long-term stays, that was their choice. The zoning was already in place to allow for that.

The TR Inn was also looking at turning it into palative care; Council has already dealt with that in a previous meeting.

Councillor Krakowka asks why they can sell individual units as condos after seven years. Wall says getting into indefinite covenants is a bad idea. This would ensure that at least two rounds of tax payments would have to be made. They would have to make a significant investment in the community before the individual units would open up.


Councillor Caisley says this is the first time he’s seen this presented in such a way, and thinks it’s a first class effort.


Councillor Krakowka says he was discussing the walking path along Monkman. They are going to be repaving the trail. Also, they are going to be putting topsoil and hydroseeding around Site 18. He is wondering what Council thinks about continuing that trail to Southgate before they hydroseed.

Wall says the cost for that would be $140,000. If Council wants to do it, he would need a motion tonight. It won’t be District money that goes into hydro-seeding, so it wouldn’t cost the District any. He points out that there was $75,000 set aside for mulching, which wouldn’t be getting used.

Councillor Howe asks if there’s a path going in between Spieker and Willow? Doug Beale says yes. Howe says he thought they were only replacing existing trail. “I didn’t know we were doing any new paving. We’re going to add new trails down here which will cost us money. In my mind that’s not good fiscal management. That’s not what we discussed.”

Mayor says the trail from Willow towards the golf course was in the budget.

Wall points out the motion was from Bergeron to Southgate.

Howe says he thinks that paving from Willow to Spieker leads to an area that absolutely nobody lives. “That’s a dumb place to put asphalt, in my mind.”

Mayor says there was a plan to create a circle route around the town. “Maybe it does and maybe it doesn’t,” says Howe. “Why go off and spend the money, saying hopefully it turns into a circle? We have to plan. We can’t make a plan to put a sign up for the golf course without a sign logo on it, but we can go off and spend $100,000 thinking maybe it will work. To me it’s silly to go off and pave new portions we haven’t talked about.” Mayor points out it was discussed. Councillor Howe asks if it wouldn’t be better to pave out to the Monkman RV park?

Motion passes. Councillor Howe opposed.



Councillor Scott brought the following Notice of Motion:“That Staff prepare a report on bear issues to include: liability issues for the District in the event of an attack, options for the District to remove bears without the Conservation Officer, and how the District could become a bear smart community.”