Women Snowmobilers on ?WOW Relay?

MINNEAPOLIS, MN December 30, 2004 More than 80 ?Way Out Women? who love to snowmobile and want to help find a cure for breast cancer will take part in the 2004 International Way Out Women Relay from mid-January through February 19, when the relay will conclude in Roseau, Minnesota, home of Polaris Industries, the relay?s primary sponsor for the second straight year. Other major sponsors include Dodge, Featherlite Trailers and SuperTrax Magazine. A complete sponsor list is on the WOW Relay web site. The WOW Relay is also sponsored by both North American national snowmobile organizations ACSA (American Council of Snowmobile Associations) & CCSO (Canadian Council of Snowmobile Organizations.

Throughout the month-long relay, women snowmobilers in the United States and Canada will ride to raise money for the Canadian Breast Cancer Foundation and the Susan G. Komen Breast Cancer Foundation (U.S.). Last year?s inaugural WOW Relay, conducted only in Canada, raised $175,514.33 for the Canadian Breast Cancer Foundation.

Several of the 81 riders scheduled to take part in the 2004 relay are breast cancer survivors or have immediate family members who have been diagnosed with breast cancer. Profiles and photos of the riders are available on the WOW Relay Web site hosted by Polaris at polarisindustries.com/WowRelay. News updates and daily photos will be posted on the site throughout the relay.

For each $250 raised in support of ride, individuals will be eligible for a drawing for one of two 2004 Indy 500 Classic Snowmobiles. One will be awarded in Canada and one in the United States.

Roots of the WOW Relay

The WOW Relay was conceived two years ago in the Winnipeg, Manitoba, offices of Polaris Canada, where employees wanted to show support for a co-worker who was undergoing treatment for breast cancer and help fund the search for a cure.

The 2003 WOW Relay was run from east to west across Canada. A core group of 30 women rode in teams of three across each province ? by the end of the trip they had logged over 6,700 miles ? and they were joined daily by supporters riding locally. Numerous breast cancer survivors and media personnel covering the event rode legs of the relay on snowmobiles provided by Polaris.

?We were overwhelmed by the success of the 2003 WOW Relay and are excited about doing it again in 2004,? said Penny Mahon, the project?s Canadian Ride Coordinator. ?This one promises to be more exciting as we help celebrate Polaris? 50th anniversary and raise even more funds for breast cancer research. Polaris has always been a supporter of major charities, and raising funds for a disease that has touched most of us just made sense. Breast Cancer has surfaced in the Polaris offices more than once in recent years.?

2004 Relay Begins in the East

Riders from eastern Canada will kick off the 2004 WOW Relay on January 16 in Mount Pearl, Newfoundland. Eastern U.S. riders will start January 20 in Fort Fairfield, Maine, and western riders will start January 26 from Trapper Creek, Alaska, and Squamish, British Columbia (where the 2003 WOW Relay ended).


Each day?s riders will chronicle their journeys and send reports and digital photos to Polaris for posting on the WOW Relay Web site. Polaris has provided laptop computers and CDW Corporation has provided the digital cameras for the riders to use.

On February 19, the final riders of the four groups will ride together into Roseau, the northern Minnesota city where Polaris was founded 50 years ago. The WOW Relay riders will be honored during Roseau?s Frostbite Days winter carnival and will take part in the February 21 attempt to set a new world?s record for the largest snowmobile trail ride.

Riders All Support Seek for a Cure

Participants in the WOW relay vary greatly in terms of age (from 20 to 72), hometowns, occupations and demographics, but they all share a love of snowmobiling, love of the outdoors and desire to find a cure for breast cancer. As mentioned, several are breast cancer survivors, including Johnne Miller, a 72-year-old great-grandmother who will ride a leg of the 2004 relay in Idaho.

?It is a privilege to be one of the WOW Relay riders and raise money for breast cancer research,? Johnne said. ?It has been eight years since my breast cancer treatments.?

An estimated 233,000 women in the United States and Canada will be diagnosed with breast cancer this year and 45,200 will die from it. An estimated 1,640 men will also be diagnosed with breast cancer this year.

?Our co-workers who have been courageously fighting the battle against breast cancer are doing well thanks to the ongoing research and support of organizations like the Canadian Breast Cancer Foundation and the Susan G. Komen Breast Cancer Foundation.? said Marlys Knutson, Polaris External Relations Manager.

WOW Relay Routes

Here are the schedules for the four legs of the 2004 International Way Out Women Relay.

U.S. West


Jan. 26Trapper Creek, AKWasilla, AK

Jan. 27Wasilla, AKAnchorage, AK

Jan. 28Ross Lake, WAConconully, WA

Jan. 29Conconully, WARepublic, WA

Jan. 30Republic, WAColville, WA

Jan. 31Colville, WAPriest Lake, ID

Feb. 1Priest Lake, IDCoeur d’ Alene, ID

Feb. 2Coeur d’ Alene, IDCoeur d’ Alene, ID

Feb. 3Coeur d’ Alene, IDMcCall, ID

Feb. 4McCall, IDCascade, ID

Feb. 5Cascade, IDStanley, ID

Feb. 6Stanley, IDRexburg, ID

Feb. 7Rexburg, IDWest Yellowstone, MT

Feb. 8West Yellowstone, MTHatchet Ranch, WY

Feb. 9Hatchet Ranch, WYSawmill Lodge, WY

Feb. 10Sawmill Lodge, WYBear Lodge, WY

Feb. 11Bear Lodge, WYBear Lodge, WY

Feb. 12Bear Lodge, WYSpearfish, SD

Feb. 13Spearfish, SDLead, SD

Feb. 14Lead, SDMontevideo, MN

Feb. 15Montevideo, MNAlexandria, MN

Feb. 16Alexandria, MNDetroit Lakes, MN

Feb. 17Detroit Lakes, MNBemidji, MN

Feb. 18Bemidji, MNBaudette, MN

Feb. 19Baudette, MNRoseau, MN

U.S. East


Jan. 20Fort Fairfield, MEMillinocket, ME

Jan. 21Millinocket, MERockwood, ME

Jan. 22Rockwood, MERangely, ME

Jan. 23Rangely, MELancaster, NH

Jan. 24Lancaster, NHPlymouth, NH

Jan. 25Plymouth, NHWoodsville, NH

Jan. 26Woodsville, NHSt. Johnsberry, VT

Jan. 27St. Johnsberry, VTPittsfield, VT

Jan. 28Pittsfield, VTPoultney, VT

Jan. 29Poultney, VTNorthville, NY

Jan. 30Northville, NYRome, NY

Jan. 31Rome, NYBinghamton, NY

Feb. 1Binghamton, NYWellsville, NY

Feb. 2Wellsville, NYAlleghany, PA

Feb. 3Alleghany, PAColton Point, PA

Feb. 4Colton Point, PACross Fork, PA

Feb. 5Drive through toEdwardsburg, MI

Feb. 6Edwardsburg, MICadillac, MI

Feb. 7Cadillac, MIGrayling, MI

Feb. 8Grayling, MISt. Ignace, MI

Feb. 9St. Ignace, MIMunising, MI

Feb. 10Munising, MIBaraga, MI

Feb. 11Baraga, MIHurley, WI

Feb. 12Hurley, WIMedford, WI

Feb. 13Medford, WINew Richmond, WI

Feb. 14New Richmond, WIHayward, WI

Feb. 15Hayward, WIProctor, MN

Feb. 16Proctor, MNGrand Rapids, MN

Feb. 17Grand Rapids, MNBemidji, MN

Feb. 18Bemidji, MNBaudette, MN

Feb. 19Baudette, MNRoseau, MN

Canada West


Jan. 26Squamish, BCBralorne, BC

Jan. 27Bralorne, BC70 Mile House, BC

Jan. 2870 Mile House, BCLikely, BC

Jan. 29Likely, BCPrince George, BC

Jan. 30Prince George, BCMackenzie, BC

Jan. 31Mackenzie, BCTumbler Ridge, BC

Feb. 1Tumbler Ridge, BCGrande Prairie, AB

Feb. 2Grande Prairie, ABValleyview, AB

Feb. 3Valleyview, ABWhitecourt, AB

Feb. 4Whitecourt, ABSwan Hills, AB

Feb. 5Swan Hills, ABWestlock, AB

Feb. 6Westlock, ABTwo Hills, AB

Feb. 7Two Hills, ABCold Lake, AB

Feb. 8Cold Lake, ABMeadow Lake, SK

Feb. 9Meadow Lake, SKBig River, SK

Feb. 10Big River, SKCandle Lake, SK

Feb. 11Candle Lake, SKNipawin, SK

Feb. 12Nipawin, SKHudson Bay, SK

Feb. 13Hudson Bay, SKYorkton, SK

Feb. 14Yorkton, SKGrandview, MB

Feb. 15Grandview, MBShoal Lake, MB

Feb. 16Shoal Lake, MBBrandon, MB

Feb. 17Brandon, MBSt. Claude, MB

Feb. 18St. Claude, MBWinnipeg, MB

Feb. 19Winnipeg, MBRoseau, MN

Canada East


Jan. 16Mount Pearl, NFClarenville, NF

Jan. 17Clarenville, NFGander, NF

Jan. 18Gander, NFGrand Falls, NF

Jan. 19Grand Falls, NFDeer Lake, NF

Jan. 20Deer Lake, NFStephenville, NF

Jan. 21Stephenville, NFPort Aux Basques, NF

Jan. 22Ferry to Nova Scotia

Jan. 23Cheticamp, NSAntigonish, NS

Jan. 24Antigonish, NSAmherst, NB

Jan. 25Amherst, NBCharlottetown, PE

Jan. 26Charlottetown, PEBrackley Beach, PE

Jan. 27Brackley Beach, PEBouctouche, NB

Jan. 28Bouctouche, NBMiramichi, NB

Jan. 29Miramichi, NBCambellton, NB

Jan. 30Cambellton, NBEdmunston, NB

Jan. 31Edmunston, NBRiviere-duLoup, QC

Feb. 1Riviere-du-Loup, QCLevis, QC

Feb. 2Levis, QCShawinigan, QC

Feb. 3Shawinigan, QCL?Esterel, QC

Feb. 4L?Esterel, QCMount Laurier, QC

Feb. 5Mount Laurier, QCOttawa, ON

Feb. 6Ottawa, ONPembroke, ON

Feb. 7Pembroke, ONNorth Bay, ON

Feb. 8North Bay, ONSudbury, ON

Feb. 9Sudbury, ONSearchmont, ON

Feb. 10Searchmont, ONDubreuilville, ON

Feb. 11Dubreuilville, ONTerrace Bay, ON

Feb. 12Terrace Bay, ONThunder Bay, ON

Feb. 13Thunder Bay, ONIgnace, ON

Feb. 14Ignace, ONDryden, ON

Feb. 15Dryden, ONKenora, ON

Feb. 16Kenora, ONLac du Bonnet, MB

Feb. 17Lac du Bonnet, MBTraverse Bay, MB

Feb. 18Traverse Bay, MBWinnipeg, MB

Feb. 19Winnipeg, MBRoseau, MN